Our purpose, values and drivers

Our purpose is powering the pursuit of financial freedom for the ambitious.

rocket

Our drivers

We work towards achieving our purpose by focusing on our strategic drivers:

  • Every ambitious person
  • Products that power
  • Inspiring experiences
  • Tuned for growth

Ambitious people all share similar characteristics, no matter where in the world they are – they’re driven and self-directed. We exist to help them in their pursuit of financial freedom, but we acknowledge that this means something different for everyone. Through innovation, we can power every ambitious person with market-leading technology, platforms, products, exchanges and educational resources.

Our values

Underpinning our purpose are our core values:

Champion the client

Learn fast together

Raise the bar

These values direct our strategy and are reflected in every initiative we deliver, shaping our interactions with our clients, our shareholders and our own people.