IG announces Harlequins sponsorship deal
IG is delighted to announce the launch of a three-year official partnership with Harlequins rugby club.
The IG logo will appear on the sleeve of the Harlequins playing shirt as well as across items of the match-day and non-match-day training kit. IG will also benefit from stadium branding, match-day activation and player appearances, and will also be the principal sponsor of Harlequins’ festive fixture, ‘The Big Game’, at Twickenham stadium in December.
CEO Tim Howkins commented, ‘As the original financial spread betting provider – and now the UK’s No.1 provider of spread betting, CFDs and FX – we understand the drive and ambition that has kept this renowned rugby club competing at the top end of the sport for so long. That’s why we’re proud to sponsor Harlequins, with their remarkable history as one of the oldest and foremost rugby clubs in the country.’
Mr Howkins added, ‘This partnership is an exciting opportunity for us, because we see in Harlequins many of the qualities and values that drive IG as a company, including leadership, innovation and performance at the highest level.’
Harlequins commercial director James Kendall said: ’We are delighted to welcome IG to the Harlequins family, which already boasts major companies like DHL, LV= and the club’s main sponsor Etihad Airways. This is a landmark deal for Harlequins and demonstrates the club’s vision and ambition at an exciting time for rugby with the 2015 Rugby World Cup on the horizon as well as our 150th anniversary in 2016.’
Mr Kendall added. ’We have been thoroughly impressed with IG’s desire to be involved in rugby and to work with us in particular. We have already identified numerous beneficial opportunities to explore together and we are very much looking forward to a long and successful partnership.’