Strategic Objectives

As we look to the future, our vision is to become the default choice for active traders, and our five strategic objectives are designed to give us a clear route to realising this vision.

Address the needs of active traders

The most valuable clients are those who trade most frequently or in the largest deal size. It is therefore imperative that our platforms, services and products address the needs of these clients. Our investment in technology and commitment to client service focuses on active traders, while we are conscious of the need to deliver an excellent trading experience for all.

We have recently achieved a number of aspects towards this strategic objective as listed below:

  • Completed the technical development for our execution-only stockbroking service in the UK
  • Extended trading hours on over 20 key US equities, enabling clients to trade outside the core US stock market hours
  • Successfully offered a number of pre-IPO grey markets
  • Introduced sprint markets to allow clients to quickly take advantage of opportunities, even in relatively flat markets

Achieve, maintain or extend market leadership

We are a global leader in online trading and aim to be the default choice for active traders. We are currently the No.1 global provider of CFDs and financial spread betting[1] and a recognised authority on financial trading, with our expert opinion often sought by the media and regulatory bodies.

We have achieved our position at the forefront of the industry by recruiting talented people, developing superior technology and providing clients with the tools and products they require. We continue to leverage these key advantages to maintain or establish leadership in our major markets.

[1] No.1 CFD and spread betting provider: for CFDs, based on revenue excluding FX, published financial statements, July 2014; for spread betting, number of active UK financial spread betting accounts (Investment Trends UK Leveraged Trading Report, October 2014).

  • Maintained our UK market leadership position in spread betting and increased our lead in CFDs, with over 59,000 active clients trading during the year
  • Increased our Australian CFD market leadership to 20 percentage points, with around 18,000 active clients trading with us during the year
  • Retained our number one position in forex in Singapore and became the number two provider of CFDs

Strengthen global presence

We have offices in 17 countries, serving clients in over 140 countries, and we continue to seek opportunities to grow our client base in both established and new regions. In the last 18 months we have opened three new offices, in Dublin, Oslo and Geneva, and our Swiss licence application is in progress. Our single global identity – IG – is designed to help us develop our brand reach, increase our market penetration and target regional markets from the countries where we already operate.

  • Prepared IG Switzerland office for launch
  • Continued to grow our European business, where revenues increased by 15.6% over the prior year
  • Introduced two additional market makers to the Nadex exchange, one of which has been consistently providing additional liquidity since joining, and increased revenue by 54.6%
  • Completed the consolidation of our global brand under, helping us to optimise our search rankings and create a recognisable single identity worldwide

Deliver quality service to clients

We strive to maintain absolute integrity in our relationship with clients, and we invest in training our team to ensure that we are delivering excellent client service.

By combining this service with fast and reliable execution, transparent pricing and full segregation of retail client funds, we help our clients feel secure and confident in trading with us. We also support our clients with education, market insight resources and 24-hour technical help.

  • Radically improved payments process, leading to faster payments to/from clients
  • Implemented further improvements to online self-service functionality to enhance client experience
  • Achieved joint-first ranking in IPSOS mystery-shopper exercise
  • Increased mobile engagement through push notifications of key market movements, technical analysis and macro-economic events
  • Received rating of ‘good’ or ‘very good’ from 89% of spread bettors and 88% of CFD traders who responded to independently conducted satisfaction surveys[2]

[2]Investment Trends UK Leveraged Trading Report, December 2013.

Sustain technology leadership

Our financial strength has enabled us to continually invest in IT development and infrastructure, and to build the superior platform technology, tools and resources our clients demand. Our market-leading position is underpinned by our platform’s award-winning performance and proven resilience – factors that are essential in maintaining high levels of client satisfaction and retention and keep us at the forefront of the industry.

  • Built a version of for mobile devices
  • Launched iPhone and iPad apps on iOS 7
  • Increased the suite of mobile apps for Nadex
  • Increased mobile engagement through push notifications of key market movements, technical analysis and macro-economic events
  • Maintained consistently high levels of platform uptime