Our strategic objectives

Working towards our vision to become the default choice for active traders globally, we have set out five clear objectives designed to help us achieve this goal.

strategic-objectives1-sml.png  Address the needs of active traders  

We seek to attract and retain the most active traders, generally clients who trade frequently or place large trades. While being valuable, these clients also demand the very best from our services, and we aim to meet their needs as they evolve over time by expanding and adapting our suite of products and platform functionality, both proactively and reactively. 

While active traders are our core market, we remain conscious of the importance of delivering an excellent trading experience for all of our clients.

  • Launched our technologically advanced execution-only stockbroking service
  • Successful first year for IG TV in educating new and prospective clients
  • 23 new localised websites launched, focused on onboarding new clients
  • First major provider to introduce Sunday trading

strategic-objectives2-sml_0.png  Achieve, maintain or extend market leadership

We are currently the No.1 global provider of CFDs and financial spread betting,1 and our aim is to become the default choice for active traders. Our market leadership is a reflection of our strengths in both customer service and our product and platform offering.

The size and scale of our business is important for our continued profitability and long-term success, and we will remain focused on achieving, maintaining or extending the lead in all the markets where we operate.

  • Maintained our UK market leadership position in the UK for CFDs and financial spread betting
  • Maintained leadership position in Australia and increased lead in France
  • Successful launch of IG TV and the IG video app
  • Various improvements to client onboarding process showing positive results
  • Launched our first gTLD (.markets) to assist online marketing

strategic-objectives3-sml.png  Strengthen global presence

We have sales offices in 17 countries, enabling us to recruit and serve clients all around the world.

Our single global brand identity – IG – and uniform platform help us to increase our reach and grow the global footprint of our business in a cost-effective manner. This includes targeting new countries beyond those where we have offices, using lighter versions of the IG website.

  • Opened for business in Switzerland with a full banking licence
  • Received regulatory approval and opened an office in Dubai 
  • Achieved rapid growth in Nadex in the US
  • Single brand of IG enabled first global brand campaign across 13 countries in 2015
  • Launched 17 lighter versions of the IG website to target new countries

strategic-objectives4-sml.png  Deliver quality service to clients

Our goal is to deliver an industry-leading, world-class service to our clients, and for the quality of our customer care to be viewed as a competitive advantage, enabling us to attract and retain valuable active clients.

By maintaining absolute integrity, delivering excellent customer service and fast and reliable execution with transparent pricing, we strive to make our clients feel secure and confident in trading with us, resulting in a longer, more profitable relationship.

  • Continued focus on delivering industry-leading customer service
  • Livechat introduced in all our sites with an average of 3,700 conversations per month
  • Expanded charting technical support team
  • Training introduced to move team from transactional to relationship management

strategic-objectives5-sml.png  Sustain technology leadership

Our original focus on delivering technological excellence helped us build a highly profitable business. Now, our financial strength enables us to maintain a high level of investment in IT development and infrastructure.

This means we remain at the forefront of the industry, with a superior platform, technology, tools and resources. The strength of our platform and its proven resilience over a long period of time are essential in acquiring and retaining clients and maximising the length and value of each client relationship.

  • Extended availability of full version of IG.com to all mobile platforms
  • Delivered fully dynamic versions of all IG websites
  • Developed and supported new stockbroking product
  • Launched the first global trading app for the
  • Apple Watch
  • Launched web API allowing automated trading for clients
  • Re-located trading infrastructure in Nadex to reduce pricing and execution latency
  • Economic calendar rolled out to mobile apps, with push message alerts on economic figures
  • Established mobile app team to increase rate of client sign-ups

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What we do

We provide active traders with fast and flexible access to the world’s financial markets through our suite of award-winning dealing platforms and apps.

Conduct risk

We aim to provide clients with an excellent experience in all aspects of their dealings with us.

Corporate social responsibility

We regard our responsibility to others as a fundamental part of our business.

1No.1 spread betting provider: based on number of active UK financial spread betting accounts (Investment Trends UK Leveraged Trading Report, July 2014).